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DELIVERABILITY

Sender Rotation

Use multiple verified senders in a campaign while keeping each contact's follow-up thread consistent when the original sender remains available.

How multi-sender campaigns work

Select the sender pool, distribute initial sends in round-robin order, and keep follow-ups with the sender recorded for each contact.

Select verified senders

Choose the verified sender addresses that a campaign may use. Sender availability and provider quotas still determine what can be sent.

  • • Verified sender pool
  • • Campaign-level selection
  • • Visible sender ownership
  • • Provider quota awareness

Round-robin first sends

For multi-sender campaigns, initial sends are assigned across the selected senders in round-robin order.

  • • Predictable distribution
  • • One initial sender per contact
  • • Uses the selected sender pool
  • • Daily quota checks still apply

Keep follow-ups with the same sender

Follow-up steps reuse the contact's initial sender when that sender remains verified and available, helping keep the thread consistent.

  • • Initial sender is recorded
  • • Follow-ups reuse it
  • • Thread continuity by design
  • • Fallback may be needed if sender changes

Campaign sender controls

Set sender selection at campaign setup and review which addresses are connected. The current workflow uses the selected pool rather than reputation-based routing.

  • • Campaign-level controls
  • • Explicit sender pool
  • • No automatic reputation scoring
  • • Review before scheduling

Sender activity review

Use campaign records and sender activity to compare outcomes after sending. Review the data manually instead of expecting live routing recommendations.

  • • Campaign reporting
  • • Per-sender records where available
  • • Bounce and engagement context
  • • Manual review points

Availability fallback

If a recorded sender is later removed or unverified, a later step may need another available sender. Review sender status before a sequence continues.

  • • Availability checks
  • • Fallback sender selection
  • • Possible thread break
  • • Reconnect or verify sender

Why use multiple senders?

Use multiple verified senders to organize planned volume. Rotation does not bypass provider limits or protect a sender from poor list quality and recipient complaints.

Distribute planned volume

Spread initial sends across selected verified addresses while respecting each sender's limits.

Keep follow-up context

When the original sender remains available, follow-ups stay with it instead of switching identities.

Make sender changes visible

Review verification and quota status before changing the sender pool because changes can affect future steps.

Before enabling multiple senders

  • • Verify every sender you select
  • • Set realistic per-sender quotas
  • • Keep sender identities aligned with the campaign
  • • Review provider limits and follow-up continuity

Set up a multi-sender campaign

Connect and verify senders, choose the campaign pool, and review how follow-up ownership will work before you schedule.