Buffsend Insights
Expert strategies, tips, and insights on cold email outreach and email marketing
May 10, 2024
The Art of Cold Emailing: Building Relationships Through Your Inbox
Discover how to transform cold emails from impersonal sales pitches into meaningful relationship builders that generate responses.
May 15, 2024
Crafting Subject Lines That Get Your Cold Emails Opened
Learn the psychology behind high-performing email subject lines and discover formulas that consistently achieve 50%+ open rates.
May 22, 2024
From Cold to Sold: Building Effective Email Sequences That Convert
How to structure multi-step email sequences that nurture cold prospects through your sales funnel and increase conversion rates.
May 29, 2024
Personalization at Scale: The Secret to Effective Cold Outreach
How to make each recipient feel like your email was crafted just for them, even when sending thousands of messages.
June 5, 2024
Cold Email Analytics: Metrics That Matter and How to Improve Them
Beyond open rates: The key performance indicators you should be tracking and how to systematically improve each one.
June 12, 2024
Legal Compliance in Cold Emailing: Navigating CAN-SPAM, GDPR, and Beyond
How to ensure your cold email campaigns remain compliant with major regulations while still being effective.
June 19, 2024
The Psychology of Persuasion in Cold Emails: Triggers That Drive Action
Understanding the psychological principles that make recipients take action after receiving your cold emails.
June 26, 2024
B2B vs. B2C Cold Emailing: Adapting Your Strategy for Different Audiences
How to tailor your approach when targeting businesses versus individual consumers with your cold email campaigns.
July 3, 2024
Follow-Up Mastery: Turning Silence Into Conversations
The art and science of follow-up emails: when to send them, what to say, and how to break through the no-response barrier.
July 10, 2024
Cold Email Templates That Actually Work (And Why)
A breakdown of 10 battle-tested cold email templates with detailed explanations of why each element works.
July 17, 2024
Email Authentication: Understanding SPF, DKIM, and DMARC
A comprehensive guide to email authentication protocols and how implementing them properly can dramatically improve your deliverability.
July 24, 2024
IP Warming: The Essential Guide to Building Sender Reputation
Learn the step-by-step process for warming up a new IP address to maximize deliverability and protect your sender reputation.
July 31, 2024
Email List Hygiene: Best Practices for Improved Deliverability
Discover essential list maintenance strategies that will keep your emails reaching the inbox instead of spam folders.
August 7, 2024
Avoiding Spam Filters: Content Best Practices for Deliverability
A detailed guide to creating email content that passes through spam filters and reaches your subscribers' inboxes reliably.
August 14, 2024
Essential Email Deliverability Metrics You Should Be Monitoring
The key metrics that indicate the health of your email deliverability and actionable steps to improve them.
August 21, 2024
Email Frequency and Deliverability: Finding the Perfect Sending Cadence
How to determine the optimal email frequency that maximizes engagement without harming your deliverability.
August 28, 2024
The Impact of Email Design on Deliverability: Best Practices for Inbox Success
Learn how design choices affect your email deliverability and discover best practices for creating emails that reach the inbox.
September 4, 2024
Transactional Email Deliverability: Best Practices for Critical Customer Communications
Specialized strategies to ensure your transactional emails always reach customers when they need them most.
September 11, 2024
How Apple Mail Privacy Protection Impacts Email Deliverability
Understand Apple's Mail Privacy Protection (MPP), its effects on open rate tracking, and how to adapt your deliverability strategies.
October 1, 2024
Understanding Email Deliverability
Learn the key factors influencing whether your emails land in the inbox or the spam folder.
October 5, 2024
Cold Email Best Practices
Essential dos and don'ts for effective and respectful cold email outreach that gets results.
October 10, 2024
Optimizing Email Subject Lines
Craft subject lines that grab attention, spark curiosity, and improve your open rates.
October 15, 2024
A/B Testing Your Cold Emails: A Practical Guide
Learn how to systematically test and improve your cold email campaigns using A/B testing.
October 20, 2024
Essential Cold Email Metrics to Track
Go beyond open rates and track the metrics that truly measure cold email success.
